WINsights - Brunch Continues to "Rise & Shine"
WINsights - April 2015
Brunch traffic grew across all industry segments... especially Casual Dining, up 21%
Brunch Daypart Growth by Segments vs. YR Ago - YE Feb '15*
- More and more consumer are seeking Brunch options (especially on the weekends) and turning away from more expensive lunch & dinner menus.
- Nearly one in four (23%) consumers look for restaurants not to rush them†, using this time to socialize with family and friends and a comfortable relaxing atmosphere.
- During this daypart, many consumers still seek comfort and convenience. Both breakfast sandwiches and breakfast wraps/burritos have grown in importance on menus.*
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